These days, your off-line advertising campaign isn’t fully meeting your consumers’ expectations – unless it is both interactive and immediate. In this participation age of the sharing economy, consumers demand a direct voice with the brands they love and this is where traditional media advertising (TV, radio, print, OOH, mass transit) faces a major challenge: : limited engagement and track-ability. ... Read More0 comments
Can professional marketers learn from grade school teachers? It’s a compelling question. And, there may very well be a good case to answer yes. You see, there has been a movement in early childhood education that increases the effectiveness of teachers, and the challenges they face are strikingly similar to those faced by traditional marketers. And if that’s not enough, ... Read More0 comments
These days nearly everyone has a mobile device—whether it’s a smartphone, a tablet, or even a flip phone. Fact is, we’re more connected than ever before—both to each other and to the digital marketplace. And most of our purchasing decisions begin when we’re on the go. So if you’re still executing your traditional advertising campaigns the same way you did ... Read More0 comments
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